There's a big difference in how often companies choose to send newsletters: some are once a week, while others appear every few months. To decide the frequency of your newsletter it helps considering the below factors:
- How long it takes to prepare and send out the newsletter
- How often you have new and interesting copy for the newsletter
- The purpose of the newsletter
- Your audience; remember, you don't want to overwhelm people with material, but you do want to keep them engaged
Consider all these factors, then decide what's right for you and your needs. Make sure you have the time to create a clear, professional-looking newsletter that gets to job done!