The frequency of newsletters varies widely; some are once a week, while others appear every few months. Deciding how often to send out your newsletter depends on the below factors:
- How long it takes to generate and send out the newsletter
- How often you can supply new and interesting copy for the newsletter
- The purpose of the newsletter
- Your audience; remember, you don't want to overwhelm people with more material than they can handle, but you do want to keep them engaged
Consider all these factors, then decide what's right for you and your needs. Make sure you have the time to create a clear, professional-looking newsletter that gets to job done!