1. Home
  2. For Work
  3. Mailer Templates

A quick and custom way to expand the reach of your business. Professionally designed tri-fold mailers for a variety of industries. Simply customize your content and print in house.

Mailer Templates

Expand the reach of your business with professionally designed tri-fold mailers you can customize to suit your business. Business mailer templates cover a variety of industries!

Business growing with chart graph icon

Create custom mailers to advertise your business

Now you can create, print, and share personalized direct mails to attract customers, promote new campaigns, and boost your brand awareness.

Variety of template design selection icon

Wide range of professional designs

Choose from a wide variety of templates and designs to meet your business needs. Use our marketing suites to find the promotional design you're looking for.

6 tips on how to make direct mail campaigns more effective

  • 1. Get their attention
    Customers respond to catchy messages and clear, striking graphics. You can find free downloadable direct mail templates for a variety of industries at the Brother Creative Center that can be customized to the specific needs of your business!
  • 2. Create a clear message
    A direct mail campaign is not the time to get into details; instead, keep it simple with a limited and clear message. Let your customers know what you are promoting or selling, and why. Bullet points and lists are a great way to share important information in a clean and attractive manner.
  • 3. Be original
    Let your company shine in your direct mailer campaign! This is the time to proudly display what makes your business so unique, and why customers and clients should pay attention. Don't be afraid to show off the brand voice in your marketing.
  • 4. Be consistent
    It's important that your direct mail campaigns sync up with your overall branding plan. The best direct mailer templates allow you to add your own logos, images, and even pictures of your company to your campaigns. Consistent branding will help customers remember your company.
  • 5. Create a strong CTA
    What is the purpose of your direct mail campaign? If you want people to know about a sale or promotion, make it powerful. Encourage customers to sign up for contests, answer surveys, or shop for amazing deals. With a strong call to action (and a little added incentive), customers old and new can learn about and engage with your company.
  • 6. Explore your options
    Readability and clarity are key to a successful direct mail campaign, but that doesn't mean you have to think inside the box. Look for different styles of direct mailers that will catch the eye and hold the attention of readers. Experiment with different options and downloadable templates to see what works best for your business and your message.

    • FAQ

    • 1. How do I send direct mail?

      There are multiple steps involved in sending out a direct mail campaign. The basic steps are as follows:

      1. Create your campaign.
      2. Compile mailing list.
      3. Run your campaign.
      4. Track responses and results from customers.
      5. Analyze end results of campaign and use them to streamline the next direct mailer. 
    • 2. Is direct mail effective?

      Direct mail marketing can prove extremely effective, provided it is done correctly. Even in these technological times, direct mail is an effective and efficient way to achieve the following:

      1. Attract new customers.
      2. Improve customer retention.
      3. Get a direct response from clients.
      4. Combine classic marketing techniques with your digital strategy.
    • 3. What are some of the benefits of direct mail?

      Direct mail advertising offers a distinct number of benefits to businesses, including below:

      1. A high response rate from customers old and new
      2. The power to carefully target exactly who is on your mailing list to maximize the effectiveness of ad campaign
      3. A direct and personal connection with customers and prospective clients
      4. With so many businesses focused exclusively on digital marketing, there will be less competition for attention in the mailbox - and a better opportunity to reach your customers.
    • 4. How do I design my own direct mail marketing campaign?

      The best way to design your own direct mail marketing campaign is by using a free downloadable template. 

      1. The template should be printable, as well as customizable. 
      2. Once you've settled on the right direct mail template, add your graphics and copy. 
      3. Print out your direct mail advertising on the correct paper for the style and design.
      4. Send out your campaign to your chosen mailing list.
    • 5. What should be included in direct mail?

      Your direct mail marketing should include some if not all of the following components:

      1. Company name and logo
      2. Direct Call to Action
      3. Appealing graphics
      4. Any necessary contact information, including business phone number and address
      5. A promotional offer or coupon that can be accessed through the flyer

    You May Also Be Interested In